RECONVENE Rewind: Resources for Event Organizers

Reconvene Rewind

Resources and best practices for developing
the next generation of live experiences.

Eventbrite’s RECONVENE event series is built to empower creative entrepreneurs with the tools and knowledge to grow their businesses and serve their communities. In this space, we’re sharing stories and insights on event planning, marketing, growing your brand, and everything in between. Explore this hub, culled from our annual RECONVENE Summit and regular RECONVENE Sessions events, to learn actionable tips and tricks directly from fellow event creators and our esteemed experts. Consider this your guide to building the next big thing in events.

Watch recordings of past RECONVENE events here:

Create an event

Sessions 2022
Expand Your Reach: Building Strategic Partnerships
Sneaker Con, Pioneer Works & Oakland First Fridays

One of the best ways to expand your events’ reach is to find partners that support your vision: big corporate brands, nonprofits, and government agencies can all help you level up. Three event creators with extensive experience collaborating with brand partners shared how they built — and maintained — those relationships.
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Level Up: Transforming Your Event Into a Thriving Business
Seth Godin

In a keynote talk, marketing guru Seth Godin shared his favorite marketing secrets, which touch on building trust and community; reaching the right (and not necessarily massive) audiences; and learning how to create the conditions for connection.
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Summit 2022
Define Your Brand, Stand Out From The Crowd
Duy Nguyen (Koreatown Run Club) & Elyse Fox (Sad Girls Club)

One of the best ways to stand out from the crowd is to define your brand. Event creators Elyse Fox (of mental health safe space Sad Girls Club) and Duy Nguyen (of LA running community Koreatown Run Club) shared tips about how they’ve communicated their events’ distinct point of view through opportunities like merch and collaborations.
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Creating Space for Collaboration
DJ Skee (Dash Radio)

On fall Sundays, you’ll find Minnesota Vikings fan DJ Skee entertaining football players and fans at home games, where he turns the stadium into a festival-like party. DJ Skee is a master of collaboration, and shared his wisdom on how creators can make space for collaboration, securing successful partnerships in the process.
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Sessions 2022
Spread the Word: Creative Ways to Market Your Event
Gold Beams, Jai Ho! Dance Party & Trap Yoga Bae

If you aren’t bold about marketing, too few people will get to experience that joy of your events. Three expert event marketers —Tayleur Crenshaw of Gold Beams, Prashant Kakad of Jai Ho! Dance Party, and Britteny Floyd-Mayo of Trap Yoga Bae — shared the tools, strategies, and channels they use to get the word out about their events.
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Marketing Tools for Growth
Victoria Luisi (Lincoln Park Zoo)

Learn how Eventbrite Boost helped Chicago’s Lincoln Park Zoo streamline their marketing tools on the way to building an international audience for virtual events.
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Local Business: Global Audience
Brandon Collins (Drunk Black History)

When Brandon Collins’ New York-based comedy show Drunk Black History was forced to go virtual, Collins saw an opportunity to build his audience beyond the locals who would pack NYC venues. Learn how he built a global audience for what was once a local event.
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What’s the Price for IRL?
Joe Lurgio (The Caverns)

Subterranean concert venue The Caverns in rural Tennessee found a creative way to keep live music alive during the pandemic: They brought it outside, building a pod-style outdoor amphitheater. Partnerships, clear safety guidelines, and engaging marketing materials were key to their strategy.
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The Art of Gathering: Overcoming Isolation Through Connection
Dr. Vivek Murthy & Priya Parker

In a keynote conversation, US Surgeon General Vivek Murthy joined Priya Parker, acclaimed author of “The Art of Gathering,” for a conversation about how event creators are uniquely positioned to rekindle connection when we need it most.
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Why We Gather
Priya Parker & Julia Hartz
Acclaimed author and podcast host Priya Parker joined Eventbrite CEO Julia Hartz for a fireside chat exploring how and why we gather — and how the pandemic changed the very nature of events. She shared four tips to make events more meaningful and impactful, advice every organizer should keep in mind before planning their next event.
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Social Experiences, Connecting & Humor
Katie Couric & Dr. Jennifer Aaker

Acclaimed journalist Katie Couric and Stanford professor Dr. Jennifer Aaker reflected on the importance of bringing people together and how event organizers can leverage the power of humor in their work. The first step? The simple act of planning a gathering.
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How I Built My Community From The Ground Up
The Fitness Marshall, #HalfTheStory & Afro Soca Love

Building an engaged community is one of the best ways to expand your events’ impact, fostering real-life connection and change. Three event creators who’ve cultivated strong communities share their tips for forging — and growing — those connections.
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Grow the Love: Expanding Your Community in New Places
Jocelyn Ramirez (Todo Verde) & Mike Pak (Koreatown Run Club)

Community is at the heart of everything Jocelyn Ramirez (Todo Verde) and Mike Pak (Koreatown Run Club) do. Learn how both creators have scaled up their businesses by testing out experiments and connecting with new audiences — all while remaining true to their mission and values.
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Squad Goals: Cultivating a Loyal Event Community
SoulfulofNoise, Center for Council & Black Velveteen Yoga

Without community, there would be no events. But it takes work to foster a loyal group of people who return to your events again and again. A trio of expert community builders and event organizers — Xavier Henderson of SoulfulofNoise, Maria Schnair, of Center for Council, and Marquita René of Black Velveteen Yoga — shared how they built (and continue to grow) a dedicated following.
Coming soon

Building an Inclusive Recovery
Randi Bryant (Diversity & Inclusion Strategist)

As a diversity and inclusion strategist and speaker, Randi Bryant has worked to create virtual events that are engaging and inclusive, but also tackle difficult subjects. She shared her tips for making your events more inclusive by being authentic, meeting people where they are, and making sure everyone feels welcome.
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Keeping it Local: Starting Small & Scaling Up
Faye Orlove (Junior High)

Artist Faye Orlove shared the empowering story of how Junior High, her not-for-profit community space and arts venue, scaled up during the pandemic by opening up to their community and focusing on the future. She also stressed that if you practice authenticity and transparency, people will respond in kind.
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A New World of Events: Adapting & Growing Post-COVID
Dayna Frank (NIVA)

Learn how Dayna Frank, CEO of First Avenue Productions, spearheaded the founding of the National Independent Venue Association, and rallied her community to fight for aid during a time of uncertainty.
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Community Engagement & the Power of Inclusion
Danielle Nierenberg (Food Tank)

The nonprofit Food Tank has a big goal: to build “a global community for safe, healthy, nourished eaters.” During the pandemic, co-founder Danielle Nierenberg pivoted to virtual events, galvanizing Food Tank’s community and growing its global audience through the power of connection. Learn more about how she did it.
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Use Your Data
Duncan Wold (PianoFight)

Duncan Wold uses Eventbrite data to shape decisions at PianoFight, the San Francisco venue where he’s director of operations. Learn how data plays into the club’s strategies for ticket pricing, bar sales, booking talent, and acting on big ideas.
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The Price Is Right
Christina Choi (Eventbrite)
Christina Choi, former head of Data Science and Analytics at Eventbrite, gleaned lessons from a year’s worth of data about how creators grew their events business during the height of the pandemic, setting themselves up for a bright future. Learn more about pricing strategies and the power of Eventbrite Boost.
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Hybrid Business Models for Event
Nora Abousteit (Craft Jam)

Learn more how CraftJam pivoted to a virtual, then hybrid approach during the pandemic, and why CEO Nora Abousteit views virtual events as a complementary — not competitive — piece of the live events business.
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Summit 2021
Best of Both Worlds: Keeping the Virtual Alive in Re-Opening
Corey William Schneider (New York Adventure Club)

New York Adventure Club’s behind-the-scenes tours of the Big Apple were easy to adapt for a virtual medium. Virtual events even helped the company earn more monthly revenue than ever before in 2020, so they moved to a hybrid approach of maintaining virtual offerings while resuming in-person events.
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What To Expect When You’re Expanding
New York Adventure Club, Cuties Los Angeles & Manny’s

If you’re ready to scale up your events program three creators who have already successfully grown their events — New York Adventure Club, Cuties Los Angeles, and Manny’s — shared the tools, resources, and strategies that have helped them build out their businesses
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Sessions 2021
Tales of Failure: How I Messed Up and What I Learned
Green-Wood Cemetery, Bloody Mary Festival, Eastwind Books of Berkeley & UrbanGlass

Sometimes, you need to fail to succeed. Four creators — Harry Weil of Green-Wood Cemetery, Evan Weiss of the Bloody Mary Festival, Janie Chen of Eastwind Books of Berkeley, and Kellie Krouse of UrbanGlass — shared specific times they messed up, and the lessons they learned after the smoke cleared.
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A Series of Fortunate Events
MoMA PS1, Ladies Get Paid & Hoop Blast

Three female creators — Taja Cheek of MoMA PS1, Claire Wasserman of Ladies Get Paid, and Amazí of Hoop Blast — described their successful event series, along with how they effectively manage and promote them — and how you can, too.
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Sessions 2021
Nonprofits and 501(c)(3) Events For Growth
Opening Act, Jewish Food Society & Pioneer Works

Three nonprofit leaders — Zareta Ricks of Opening Act, Amanda Dell of Jewish Food Society, and Gabriel Florenz of Pioneer Works — shared how they pivoted during the pandemic and leaned on other nonprofits for support. Plus, learn best practices for measuring success and repurposing content.
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Innovation: How COVID Made Us Rethink Space
Prochlight, Ben Bleiman & The Chapel/Curio SF

We asked three San Francisco–based creators and business leaders — Ben Bleiman of San Francisco Entertainment Commission, Marc Capelle of Porchlight, and Patricia Gums of The Chapel and Curio SF — to share their stories about how they adjusted to the “new normal” of the pandemic, and the lessons they learned while trying to survive — literally — as well as financially and emotionally.
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Ready to take everything you’ve learned from RECONVENE
and apply it to your next event?

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Eventbrite Creator Summit / San Francisco, CA, USA

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